General Motors corporate strategy reads as follows:
GM’s purpose begins with a few simple but incredibly powerful words: We are hearing to earn customers for life. Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty. It drives us to translate breakthrough technologies into vehicles and experiences that people love. It motivates the entire GM team to serve and improve the communities in which we live and work around the world. Over time, it’s how we will build GM into the world’s most valued automotive company.”
For the third year in a row, GM’s Chevrolet brand stands as the most awarded car company in the industry. Recognizing Chevy’s commitment to dependability, safety, fuel efficiency, performance and design, the awards they have received are as diverse as their offerings. And yet these accolades represent a singular, industry-wide endorsement; one that rings true with the same strength and clarity tangible in Chevy’s adherence to their corporate vision.
But the true test lies in the opinions of their customers. According to Consumer Reports, Chevy began 2017 as the top-rated domestic automaker in terms of customer satisfaction and brand loyalty. Driven by the strength of offerings, it represents Chevrolet’s ear to the mouth of the consumer, making use of every opportunity to satisfy their demands and exceed their expectations.
Dependability
In most areas of life, dependability tends to be a quality that we appreciate, but may not celebrate quite enough. An individual who excels in their dependability can easily be overlooked and taken for granted.
Chevy’s marked excellence in terms of the dependability of their offerings is celebrated by the likes of consumer and media publications alike. Recognized by J.D. Power and Associates, Chevy stands as the only automaker to earn dependability awards across their entire line of offerings, two years in a row.
The eco-friendliness of the Sonic, the performance of the Camaro, the versatility of the Tahoe, the durability of the Silverado HD. These attributes secured Chevrolet the accolades for ‘Most Dependable Small Car, Midsize Sports Car, Large SUV and Large Heavy Duty Pick-up Truck’.
While such recognition would be ‘enough’ for many automakers, Chevy’s offerings are far more diverse (as are the awards received as a result).
Eco-Friendly Options
Would you be surprised to find out that the 2017 Motor Trend ‘Car of the Year’ was a pure electric vehicle? If not, then you probably wouldn’t be surprised to learn that it was also named the ‘2017 North American Car of the Year’, as well as the top pick by Green Car Journal. One of Car and Driver’s 10Best, the Chevy Bolt EV delivers an estimated 238 miles of electric range.
Another fun fact? It’s 2016 predecessor in many categories was the dynamic Chevy Volt, earning the most accolades of any electric car to-date.
Small & Subcompact
The Chevy Spark offers up something for those looking to leave less of a footprint, without sacrificing fun or funky styling. Recognized by Kelley Blue Book as one of their 10 Most Affordable Cars, it also offers a strong 5-Year Cost to Own value.
The Chevy Sonic shares many of these attributes, named by KBB as their ‘Coolest Car Under $18,000’. Named ‘Most Dependable Small Car’ by J.D. Power and Associates, the Sonic is also one of many Chevy offerings recognized as an IIHS Top Safety Pick.
Mid-Sized & Full-Sized
What about family vehicles? It starts with another IIHS ‘Top Safety Pick’ the Chevy Malibu, whose standard and hybrid variants were both awarded ‘Best Car for Families’ by U.S. News & World Report.
In addition to offering sophisticated refinement, the iconic Chevy Impala speaks to both comfort and value. Named ‘Best Large Car for the Money’ by U.S. News & World Report, the Impala was recognized by KBB for its 5-Year Cost to Own value (as well as being named one of the 10 Most Comfortable Cars Under $30,000).
Crossover & SUV
Chevy offerings also distinguish themselves by their technology. A perfect example comes in the Chevy Trax, applauded by KBB as of the ’10 Tech-Savviest Cars Under $20K’ while earning further accolades as one their ‘Most Fuel Efficient’ SUVs.
Another IIHS ‘Top Safety Pick’, the Chevy Equinox proves that spaciousness and fuel efficiency are not mutually exclusive.
Named by U.S. News & World Report as their ‘Best Large Car for the Money’ the Chevy Traverse offers a stylish and accommodating interior, as well as class-leading cargo space.
Never to be outdone. The Chevy Tahoe ranks as one of Chevy’s most awarded vehicles. J.D. Power and Associates call it their ‘Most Dependable Large SUV’, an accolade the Tahoe also received from U.S. News & World Report. One of KBB’s 112 Best Family Cars’ it is also recognized for its 5-Year Cost to Own Value and Resale Value.
And speaking of ‘KBB Best Resale Value’ the Chevy Suburban bests all other Full-Size SUV / Crossover options to earn that distinction.
Chevy Trucks
The Chevy Colorado may be the proverbial ‘younger sibling’, but it’s no second choice. Recognized as a ‘Best’ by Autobytel, Edmunds and U.S. News & World Report the Colorado delivers both power and class-leading towing capacity.
Last (but certainly not least) is the Chevy Silverado, J.D. Power and Associates’ ‘Most Dependable Large Heavy Duty Pickup (3 Years in a Row)’. Recognized by KBB for its 5 Year Cost to Own and Resale Value, the Silverado is celebrated for its proven performance and reliability.
Why Chevrolet?
If you’re still asking yourself this question, you’re probably among the few unlikely to ever buy a Chevy. And that’s fine (to each their own). But at the end of the day, most people consider the purchase of a vehicle to be a major investment.
As with any investment, we strive for the best possible R.O.I. Sometimes returns on our investments are accrued slowly over time; at other times, they come in the form of a windfall. Chevy bridges the gap, offering countless compelling vehicles with strong cost-to-own value.
The awards speak for themselves: dependability, safety, fuel efficiency, performance, and design. This alone serves as the reason why so many consumers choose not to ask ‘Why Chevy?’, preferring to ask ‘Which Chevy?’ (with the certainty that there is, at least, one that is perfect for them).
