“The Green Hell,” as Sir Jackie Stewart named it, may be the most demanding track on Earth. There are those which are older, more renowned, or drive faster, but no permanent circuit is longer nor features more varied topography. The Nurburgring is one of the most dangerous tracks in the world, so long and winding […]
Category: Mercedes-Benz
Can Mercedes Survive the EV Revolution?
Mercedes may be in trouble. This iconic luxury brand seems to be losing its luster, and a quick look at 2021 end-of-year sales figures shows that it currently sits in 4th place for the luxury segment behind Tesla, BMW, and Lexus. While Mercedes still has a healthy lead over Audi in 5th place, it isn’t […]
The 6 Most Recognizable Automotive Brand Logos and What They Symbolize
Companies devote a surprising amount of energy and resources into creating the perfect logo, and for a good reason. Logos possess the monumental task of conveying the essence of a company’s mission in a single symbol. Some companies – like Apple – hang entire brand strategies on that symbol, letting the image evoke emotion and […]
Looking Forward to the 2020 Mercedes-Benz EQC
Speaking personally, it would be hard for me to estimate just how many articles I’ve read since early December which haven’t mentioned the futuristic vibe of the recent Los Angeles Auto Show. Simply put, technology stood at the forefront of everything as if to remind us that it was done with its courtship of the […]