A little customization can go a long way toward improving your daily driving experience. While most mass-market models offer plenty of trims, optional add-ons, and equipment packages, these vehicles are no match for the one-of-a-kind automotive creations you’ll find in the luxury segment. Just look at the Land Rover Range Rover and Range Rover Sport models. The luxury midsize SUVs deliver a ride you won’t soon forget thanks to their cutting-edge tech and 600-hp engines that provide scintillating zero-to-60-mph times as quick as 3.6 seconds. This sort of performance isn’t that unusual in a six-figure ride, but it’s Land Rover’s legacy for refinement that has long drawn buyers to the British brand.
Enter Land Rover’s SV Bespoke program. This comprehensive service gives drivers the opportunity to partner with a dedicated designer to build a custom luxury SUV that effectively serves as a status symbol on wheels. Available on the Range Rover’s Autobiography and SV trims, as well as the Range Rover Sport SV, the SV Bespoke program is widely regarded as one of the industry’s most comprehensive customization efforts.
While it might be tough to scrape together the $200,000 or more that a one-of-one Range Rover SV Bespoke model might run you, a little window shopping never hurt anyone. Let’s enjoy a taste of the good life as we explore the SV Bespoke process, browse some factory-curated SV themes, and see how other luxury brands compete with Land Rover’s personalization program.
Built to Turn Heads
With its unique geometric design, bold lines, and generous proportions, every Range Rover is a sight to behold. The luxury SUV was crafted to turn heads, but the typical production model has nothing on the singular creations that the SV Bespoke program can provide.
It all starts with the paint job. Buyers have become accustomed to a limited palette when browsing the auto market, with muted, underwhelming tones tending to rule the roost. Land Rover bucks this unfortunate trend by giving its customers endless shades to choose from. The company even offers a Match to Sample service that allows buyers to create a unique hue that perfectly complements their personal style.
Giving drivers the chance to choose from different wheel choices is nothing new in the auto industry, but Land Rover SV Bespoke goes above and beyond to keep you rolling in style with exclusive designs and contrasting-colored inserts. In addition to the many wheel options, your custom Range Rover can also be equipped with a range of painted brake calipers that provide a bold pop of color between the spokes.
Then there are those little touches that truly mark the Range Rover’s luxury credentials. Land Rover leaves no stone unturned, giving buyers the chance to tweak the SUV’s exterior accents and badging with options including panoramic glass, a contrasting roof color, and a carbon fiber finish for the model’s quad exhaust system. The SV Bespoke program even employs an experienced jeweler to give the Range Rover script badging an 18k gold finish if you’re looking to dazzle passing pedestrians.
A Cabin Fit for a King
The customization potential extends to the interior, where drivers can enjoy a wide range of premium materials. These include all the expected features, such as genuine leather with contrast stitching and brushed metal accents, as well as some high-end additions that are tough to find even amongst today’s luxury models.
Take, for example, the available open-pore wood trim. The Range Rover doesn’t just offer premium Natural Black Ash, Black Birch, and Santos Palisande wood finishes as part of the SV Bespoke program. These trims can also be enhanced with intricate metal inlays or designed with a puzzle-like mosaic marquetry layout that turns even the smallest details into a work of art. Best of all, the wood has been ethically and sustainably sourced with Land Rover springing for Forest Stewardship Council (FSC) certified materials.
Ceramic touchpoints lend the cabin an opulent look, and Land Rover provides plenty of room for personalization, allowing the mill or laser-etching of custom designs into everything from the headrests and treadplates to the center console and door cards. It’s difficult to underestimate the importance of proper upholstery when designing your dream ride. The right choice won’t only set the stage for the rest of the interior. It’ll also deliver a cozy ride that’ll feel like sliding into your favorite easy chair after a long day of meetings and deadlines. Land Rover has rustled up an impressive catalog with leather, non-leather, and even 3D-printed knit fabrics to choose from.
From semi-aniline and near-aniline options in color like Ebony, Caraway, Perlino, and Deep Garnet to bespoke alternatives that can be tailored, quilted, and stitched to a customer’s exact specifications, there are plenty of options when you work with SV Bespoke. Non-leather options include eco-friendly polyurethane from Ultrafabrics and a wool-like textile dubbed Kvadrat, while 3D-printed options enable exciting new designs and textures. With all of Land Rover’s seating, trim, and headliner options, the automaker boasts around 1,200 potential duotone combinations, or 210 monotone themes if you’d like to keep things a little simpler. The SV Bespoke program also includes a sophisticated form of contrast stitching that goes well beyond the typical design. Land Rover designers can bring almost any design to life, such as a geometric sundial pattern painstakingly composed of 90,000 individual stitches.
Gain Inspiration With Factory-Curated SV Themes
Building your own Range Rover from scratch sounds like a lot of fun, but it can also be a bit overwhelming. If you’re intimidated by the blank canvas and searching for a good place to start, SV Bespoke makes it easy with established, factory-curated SV themes designed to kickstart the process. One example is the Range Rover Orpheus. Inspired by the Australian Island located right in the middle of the country’s Great Barrier Reef Marine Park, the Orpheus sees the Range Rover imbued with some oceanic details. From a wave-like stitching pattern to Blue Gloss exterior paint with a silver roof, 23-inch Silver Chrome forged alloy wheels, and Perlino quilted leather seats with a matching steering wheel and seatbelts, the Orpheus showcases the potential of the SV Bespoke approach.
The Range Rover gains a little altitude with the Lech, which takes its name from a tiny village nestled in the Austrian Alps. The SUV’s Silver Satin exterior gives it a snow-white appeal and is offset by gloss-black wheels and other darker contrasting trim details. The two-tone interior features semi-aniline leather and personalized treadplates, but this isn’t Land Rover’s only take on a mountain-inspired design.
Choose the Range Rover Sport, and you’ll be ready to hit the slopes with the Park City. Lyra White Gloss paint graces both the body and the roof, while Black Chrome outer-script badging lends the exterior a little weight. If you’re looking for a little astronomical or mythological inspiration, the Range Rover Sport Celestial Collections takes inspiration from heavenly bodies and ancient tales with options including Gaea, Io, Vega, and Sol.
The Gaea is designed around a TerreMatte green exterior inspired by our galactic home, while the Theia’s Ilmenite Grey Satin finish and metallic flake paint job takes its cues from the Moon. The Io’s Orange Gloss exterior reflects the solar system’s most volcanically active body in Jupiter’s own moon, while the Vega (which translates to “falling”) includes a Carbon Fiber Twill Gloss contrast hood, Nano Yellow carbon ceramic brake calipers, and downwards symbol spread throughout the interior.
The Price Tag and Competing Programs
How much will the SV Bespoke treatment cost you? It all depends on how thorough you want to be, with the typical price tag ranging from $15,000 to $100,000. That’s a significant chunk of change, though it’s not that surprising given the fact that the Range Rover Autobiography starts at $161,000 while the Range Rover Sport SV rings in at $153,000.
A $15,000 to $30,000 budget might get you a custom hue along with some small interior upgrades and enhanced trim detailing, but things can add up in a hurry. A Match to Sample exterior paint job can cost up to $15,000 on its own. The average SV Bespoke buyer will spend between $40,000 and $70,000, which is more than enough to put your own stamp on one of the two Land Rover models. A mid-range package might include a unique exterior color, a two-tone interior, custom stitching and embroidery, and high-end veneers and finishes, such as open-pore wood and brushed metal accents. Enter the six-digit range, and nothing is truly off the table. If you’re willing to invest $80,000 to $150,000, you can basically build the Range Rover of your dreams from stem to stern. A distinctive interior, 18k metal badging, and hand-finished elements allow these high-end SV Bespoke models to build on the Range Rover legacy wherever they go.
Land Rover isn’t the only luxury brand to offer such a service, but SV Bespoke is widely considered to be one of the segment’s best customization programs. Mercedes-Maybach’s MANUFAKTUR division, Ferrari’s Tailor Made program, and Lamborghini’s Ad Personam are typically built around predetermined packages, leaving less room for true customization, while Porsche’s Sonderwunsch focuses more on performance-related upgrades. If there’s one true competitor to Land Rover’s SV Bespoke, it would probably be the Bentley Mulliner. The company’s coachbuilding division offers liberal customization through an artisan-driven process that includes extensive driver/designer collaboration. Lauded for its craftsmanship and luxury heritage, Bentley Mulliner models routinely retail for up to $300,000.
The Land Rover SV Bespoke program provides a compelling look into the world of high-end automotive design. While these $200,000 to $300,000 models might be a little rich for most buyers’ blood, they show that no level of customization is off the table if your pockets are sufficiently deep. From boldly navigating off-road terrain to pulling up to the valet parking booth, you’ll always be riding in style when you work with Land Rover SV Bespoke.
