Perception is one of the biggest hurdles that any product has to climb over when it comes to being introduced to the market, especially when there are preconceived notions about the product before it even becomes available. We see it all the time with subsequent model years based on nameplates that didn’t put the best […]
Arnold Schwarzenegger once famously said, “I’ll be back” and then proceeded to drive a truck into a police station. Just like the Terminator, the GMC Hummer is back, and it seems unstoppable and indestructible. One item of the biggest automotive news of this year has been the announcement from GMC that it is bringing back […]
The 2020’s are set to be the decade when the electric vehicle finally comes of age. We have already seen the release of electric cars and electric SUVs, and those are set to be joined by electric trucks this year. However, there is one more class of vehicle that is also set to be electrified […]
Out of all the trending auto news out there, the arrival of the 2021 Ford Mustang Mach-E might be the most significant, at least to Mustang enthusiasts. This is the ushering-in of a new type of vehicle, with a familiar and renowned badge attached to it. However, it’s also a look towards the future. Electric […]
No-one would (or even could) accuse Ford of being subtle, or passive-aggressive in the communication of their intentions. From day one, the pioneering giant has moved forward unapologetically, leading the charge of the automotive evolution, inspiring younger companies that would eventually rise to claim the coveted title of worthy competitors. And it’s with this in […]
These days, current auto news bears no absence of hybrid and EV-centric headlines. As evidenced by the L.A. Auto Show, Consumer Electronics Show and NAIAS (as well, we expect, by the upcoming industry shows in both Chicago and Geneva) there are two major areas of focus for automotive R&D teams. The first, and slightly-less accessible, […]
Speaking personally, it would be hard for me to estimate just how many articles I’ve read since early December which haven’t mentioned the futuristic vibe of the recent Los Angeles Auto Show. Simply put, technology stood at the forefront of everything as if to remind us that it was done with its courtship of the […]
I love the Honda car brand as much as anyone else – possibly even more. But with the recent teaser images released of the automaker’s newest plug-in hybrid car, we aren’t sure the Japanese automaker has its head on straight. Honda has confirmed that both the Clarity Electric and Clarity Plug-In Hybrid models will debut […]
Bringing the best of what consumers expect from their new vehicles in 2017 to the forefront in today’s market takes more than just flashy features and a nice paint job. Today’s consumers are looking for more on all fronts, from safety to tech to raw performance power. But ask the average driver what’s most important […]
First, the gas-powered Alfieri introduced back at the 2014 Geneva Auto Show has been pushed back in production. Now, we’re discovering that the electric variant has been delayed for so long, that the technology needs to be updated in order to stay relevant. While that is a big snag in itself, perhaps the biggest snag […]
I know. Just like I was, you spit out your coffee, then proceeded to roll on the floor laughing after reading the title. But, after I actually saw what an electric-powered Jeep Wrangler is capable of, I felt nothing but admiration for it. In the States, everyone is worried about the JK-series Wrangler‘s final days […]
