Despite modern trends and burgeoning demand, electric vehicles aren’t new inventions. The first small-scale electric car was developed over a century ago when innovators in America, Hungary, and the Netherlands looked for more efficient alternatives to the horse and buggy. As we know from history, the gas-powered automobile solved that concern, giving rise to automakers like Chevrolet, Ford, and Chrysler.
For decades, the electric vehicle never quite caught on. It was the modern equivalent of a panned social media video intended to go viral and achieve overnight fame. Americans simply weren’t impressed, at least not until recently. The sudden change in the electric vehicle’s trajectory is thanks to the same automakers that pioneered the industry a century ago and is apparent in every result you’ll find when you look for a Chevy Equinox for sale. Why?
Models like the Chevrolet Equinox EV are changing the game and giving Chevrolet’s second-best-selling nameplate an electrifying twist. Its price tag, which hovers around $30,000, also makes it more affordable, accessible, and attractive to the masses. That trifecta is practically unheard of in the EV segment, which makes the Equinox EV a welcome change. Moreover, driving an electric vehicle is no longer limited to those with deep pockets, a key component in the Equinox EV’s wow factor and a tribute to the very principles on which Chevrolet was founded over a century ago.
Redefining Affordability
Edmunds reports that the average transaction for a new EV reached a high of $60,054 in February 2022. This figure overshadows the $45,596 average transaction price for a new vehicle, including EVs, and speaks volumes about the EV segment. Segment innovators like Tesla have long priced themselves out of the blue-collar market, with exorbitant price tags making electric cars and SUVs less accessible to everyday drivers who can’t afford to spend over $67,000 on the Model Y. While federal, local, and state tax incentives are enticing to customers, they are in limited supply and are dwindling quickly. As a result, more people are spending the total amount on budget-friendlier alternatives like the Kia EV6 ($41,400 in 2022), Ford Mustang Mach-E ($46,895 in 2023), and Volkswagen ID.4 ($37,495 in 2023).
Chevrolet recognizes the dilemma–automakers are encouraging drivers to adopt an all-electric lifestyle, but they’re not making it affordable and easy to maintain. The Equinox EV is Chevrolet’s answer, with a starting price of around $30,000, which makes it the most affordable EV in the segment. This price tag gives the Equinox EV a notable advantage because it doesn’t require drivers to sacrifice their budget to get behind the wheel of an all-electric SUV. That’s an incredible wow factor that directly impacts your wallet.
Breaking the Equinox Mold
The Equinox EV continues a unique tradition in the EV segment by sharing very few similarities with its namesake. Of course, we’ve seen this already with models like the Mustang Mach-E, Silverado EV, and Chevrolet Blazer EV. But why is this significant? The Equinox is Chevrolet’s second best-selling nameplate, so it only makes sense to capitalize on the name to entice drivers to its electrified and more modern alternative.
Stretching nearly three inches wider and measuring slightly shorter than its gas-powered namesake, the Equinox EV breaks the traditional Equinox mold and defies several standards in the EV industry. For example, it sits on GM’s revolutionary Ultium Platform, a modular solution allowing Chevrolet and models like the Equinox EV to meet various driving needs and demands. The modular platform also allowed General Motors to finetune the Equinox and improve the EV’s design. How so?
Most electric vehicles have a front trunk or “frunk” that offers additional storage instead of the traditional internal combustion engine. While this is a welcome addition in most cargo- and passenger-cramped EVs, General Motors decided the driver and passenger experience was far more critical than cargo space. So instead of focusing on the status quo, the automaker tasked its engineers with improving the cabin experience. As a result, the Equinox EV uses its front trunk to store electrical components, giving you and your passengers ample room, remarkable conveniences, and luxury throughout the cabin.
The Equinox EV’s success at breaking the mold marks a significant shift from EV norms and showcases Chevrolet’s focus on its customers rather than industry or segment-wide standards. Chevrolet makes the Equinox EV more engaging for drivers and passengers without cutting corners. The result is a spacious cabin with ingenious storage solutions and up to 57 cu.ft. of cargo space.
Tech-Savvy Every Mile Ahead
The Equinox EV is also wowing potential EV buyers because it proves you don’t have to spend a fortune on a tech-savvy EV, as rivals like Tesla have led us to believe. Chevrolet was founded on the principle of building high-performing vehicles at affordable prices, and the company has rarely strayed from that original goal. The Equinox EV is a modern example of that mission, giving more drivers access to cutting-edge technology like Super Cruise and expansive digital displays without spending a fortune.
The tech-savvy Equinox EV offers every type of technology imaginable, from connectivity, safety, and driver-assist features to unique tools like Ultium Charge 360 that eliminate the guesswork of recharging the EV. The EV experience is genuinely impressive, especially when the SUV comes outfitted with the available 17.7-inch infotainment system and touchscreen display. The display is home to smartphone integration and cutting-edge systems like the HD Surround Vision Camera that gives you a bird’s eye view of the SUV.
Behind the scenes, the Equinox EV offers incredible value via its standard safety technology. These features include the Chevy Safety Assist suite and tools like Rear Cross Traffic Braking, Blind Zone Steering Assist, and Reverse Automatic Braking. Chevrolet also lets you harness the Equinox EV’s full potential with tools like Super Cruise, a hands-free driver-assist technology suite that works on over 400,000 miles of roads throughout North America.
The availability of Super Cruise entices more drivers to the Equinox EV, but Chevrolet doesn’t stop there. Chevrolet also equips the Equinox EV with the latest charging technology, so adopting an electric lifestyle is more accessible and less overwhelming. This is transformative to first-time EV buyers, especially with the Equinox EV capable of adding 34 miles to its range with a Level 2 charger or 70 miles in 10 minutes using a DC fast-charging system.
The Power of Chevrolet
The Equinox EV embodies Chevrolet’s acute awareness of its role in the industry in relation to its customers and their needs. The burgeoning electric vehicle segment is inundated with innovative models that boast sky-high price tags that make them inaccessible to most drivers. The allure of driving an electric vehicle is there, but the practicality and feasibility are noticeably missing.
Chevrolet answers this issue with models like the Equinox EV, a transformative SUV that proves adopting an electric lifestyle can be affordable, attainable, and sustainable. The Equinox EV is the ultimate “wow factor” because it offers what so many of its rivals can’t–a low price tag that doesn’t require settling for less. You can have it all in an all-electric SUV, at least one like the Equinox EV that bears the Chevy name and continues the century-long tradition of giving American drivers more of what they want and need at prices they can afford.
