The mainstream automotive industry has long been focused on mass production: producing as many vehicles as possible in an effort to meet the needs of the average consumer and keep costs down through economies of scale. But when satisfying everyone and keeping prices low are no longer driving factors, it opens up the door to […]
The Supra has long been Toyota’s halo car, that is, a place for the automaker to showcase the latest innovations in technology, styling, and performance. Sure, the sports car has never been one of the brand’s bestsellers, with average annual sales of around six thousand cars since its rerelease for 2020. Still, among those in […]
