You know they say you are what you eat? Or, in this case, drive? Sometimes it’s not just about what model you drive but also the color you choose. Did you know there have been whole studies not just about what your vehicle says about you but also about the color? Check out the range of hues at your Chevy dealership, and you’ll see what we’re talking about. There’s a color for everyone, and it can often say a whole lot by not saying anything at all.
Don’t Underestimate the Power of Color
Studies show that by choosing a red sports car, like a Torch Red Corvette, there are risks, like the fact that red cars are known to be targeted more by police or car thieves. But red is known to be a daring color, so by choosing a red Corvette, for example, you’re silently saying the attention and flash outweigh the potential negative of getting pulled over or potentially robbed.
Don’t underestimate the power of color; research has even shown that while color can be a good indicator of the driver’s personality, it can also predict your chances of getting in a wreck. According to Kelley Blue Book, silver and white are the two most popular car colors out there, with white cars 12% less likely to get into an accident than their dark counterparts. The most dangerous car colors? Black and gray are followed closely by blue and red. Does it have to do with personality? Or is white simply easier to see at any time of day?
A Lot of Thought Goes Into Car Colors
Regardless of the reason, a car’s color can say a lot about your personality. Chevy’s designers keep this in mind when designing color schemes for the upcoming year. Not only do they take the model into consideration, but also the demands of drivers and the target audience the model is intended for. They also look at other markets of consumer goods to weigh the pros and cons of trending colors. While the most popular colors will almost always be white, black, silver, or grey, because of their wide appeal and resale value, there still exists some brighter, quirkier colors like Merry Berry Me Metallic or Cayenne Orange, which are perfect for more offbeat models like the Chevy Spark.
While this may sound silly, even a company like Chevy takes into account color representation when they choose hues for their models. The company often turns to large markets like China, where color carries significance, such as red for happiness or black for prestige, when deciding on color pallets. So what does your car’s color say about you? Are you practical? Flashy? Career orientated? A little outside the box? We’ve taken a look at some of Chevy’s most popular car colors over the decades and what they might mean for you, the driver.
Pure White: Minimalist Modern
White is one of the most popular car colors on the road, with 23% of American drivers choosing the neutral shade. White is often seen as a no-nonsense color that goes with everything, no matter its name. From Pearl White to Pure White to Ivory White, it’s associated with honesty, dependability, and simplicity.
White is often a prominent color in minimalist styling, art galleries, and modern aesthetic. Think of Apple computers, Scandinavian design, and museum walls that use white to convey an open, crisp, clean feeling. If you have a white car, you don’t want to fuss; you have bigger things to think about. You like everything in its place. White is understated but elegant, just like its drivers.
Orange: Quirky Creative
Hugger Orange is considered Chevy’s most popular shade ever. It was a favorite hue of the 1960s and 1970s muscle cars like the Camaro and Corvette. This was Chevy’s version of the popular racing orange color. Orange might not be the popular color it once was, but that doesn’t mean it doesn’t have a place. Chevy keeps the orange hue alive today in new shades like Orange Burst Metallic Cheyanne Orange.
So what does orange say about the drivers who dare to choose such a bold shade? Orange is an eye-catching energetic color that loves to have fun. Drivers who choose orange don’t sweat the small things and like to stand out in all areas of their lives, even on the road. They’re warm, outgoing, unique individuals that others know will be there for them in a pinch. Orange can be an instant mood lifter for those around you looking for compassion and understanding. Your creative, out-of-the-box thinking constantly keeps others guessing what you’ll come up with next.
Black: A Real Go Getter
Black might seem like a basic color. It’s sometimes billed as Metallic Graphite or Black Rose Metallic to seem fancy, but most times, it’s just black. Black is one of the two most popular car colors in the US with white. It’s the color choice of professionals and those who appreciate luxury and beauty without being fussy.
The color black is often seen as powerful, elegant, and professional. It has a classic appeal to it since it can blend in almost anywhere, night or day. People who choose black often like to be in charge and in control, think bosses, CEOs, and entrepreneurs. You like others to see you as elegant and successful without being too flashy or forward.
Gray/Silver: Practical but Relaxed
Silver/Gray has been getting more popular on the market as of late. It has a little more pizazz than your traditional black or white shades. Picture Shadow Gray or Metallic or Nightfall Gray, and you get the picture. Gray can be dark, almost black, or a light silver with a sparkle to it, either way, it’s been gaining popularity with drivers for decades now.
Drivers who choose silver or gray are normally practical, laid-back individuals who are willing to compromise on color in the name of a good deal or perhaps because it’s practical and hides the dirt well. When given a choice between the obvious black or white, you choose something solidly in the middle. You’re not out to get attention and would like to go about your day in peace without eyes on you. Drivers who choose silver and gray are positive, business-orientated people who like to get the job done in a fast, efficient manner but without cutting corners.
Red: Outgoing, Upbeat, Optimistic
If you choose red, be it a Wild Cherry or Roman Red, you’re bound to be an extroverted social butterfly who loves to have fun in all areas of your life. You love to be the center of attention and don’t mind driving an eye-catching hue like Torch Red. In fact, you prefer it.
Drivers who choose red want to be seen and heard. They can often be competitive and ambitious, with the color being associated with business owners and people who like to come out on top. If you have a need for speed, red is probably your go-to choice when car shopping.
What Color Are You?
What color will you choose next time you’re browsing the car lots online or in person? Every time you get behind the wheel, the public tends to notice your yellow hatchback or black sedan and make quick judgments on your driving habits, personality, and career. But that doesn’t have to be a bad thing. What kind of boring picture would a road of all-white or all-gray vehicles paint? Whether you go for an understated silver or an eye-popping red, be one of a kind. Whether you choose to customize your car after your purchase or simply choose to buy a car in whatever color you can get, your choice makes the road a more interesting and colorful place to drive.