I’m not a fan of this newfangled, electronic hiphop, what-have-you music — but when there are luxury cars involved, I tend to get a little excited. An artist called The Weeknd released a new music video back in September for his song “Starboy,” and it featured some sweet luxury cars.
While the video itself is quite strange, considering that Abel Tesfaye (the artist) kills off aspects of his old persona — like crushing his glass-framed platinum records with a red neon crucifix — the cars are what really caught my attention towards the end. The video features a lineup of some very expensive, and very pretty, luxury vehicles in the the artist’s garage, but those mentioned in the lyrics are among the most aggressive and classiest cars on the market to-date.
With catchy beats provided by no other than Daft Punk (whom I’m actually a fan of), these luxury cars get showcased in a music video that’s been seen by millions of people already. This is solid gold for the automakers, who didn’t have to pay a single cent for the models’ enhanced exposure to the world.
Who Doesn’t Love Free Publicity?
When this new song first launched, it quickly shattered the record for most-streamed song in North American history, garnering more than 130 million views on YouTube.
If you don’t think one of the 130-million people will fall in love with one of the cars in the video, dream about it, work for it, and eventually buy one of the cars (or a model that’s similar), you’re crazy.
Even the world’s biggest automaker wouldn’t be able to afford product placement like that, and when John Paolo Canton, who’s McLaren’s Director of Public Relations, discovered the McLaren P1 made it into the video, he was beyond ecstatic. Saying that it was great seeing the P1 doing what it was meant to do — driving on the open road. Also that he was equally thrilled to see that the artist kept the featured P1 exceptionally clean, which a lot of supercar luxury owners don’t do.
Other Models Featured by Starboy
Of course, the main focal point for cars in the video is when he walks by all the others, and chooses his McLaren P1 luxury supercar model, which boasts a top speed of 218 mph and a $1.5-million price tag.
But, some of the other cars he walks by are more in the realm of potential consumer purchase, comparatively speaking, such as the Lamborghini Aventador SV Roadster convertible ($530,000). Or the ultra-luxury Bentley Mulsanne ($300,000).
Of course, neither of those come close to touching the prestige and performance of the McLaren P1.
“We Don’t Pray for Love, We Just Pray for Cars”
“We don’t pray for love, we just pray for cars” captures the dreamy cars that were showcased in “Starboy.” Of course, these supercars are likely well outside your purchasing power. So, why not start out with an Aston Martin, BMW, or Mercedes model, if you want to simultaneously curb and satisfy that luxury car craving. Better yet, buy one of these beauties used, and you’ll enjoy a more loaded model for even less money.
If you want to check out the video, just go to Youtube and punch in the name of the artist and the song. Then, you can drool and dream like millions of other supercar fans. Keep in mind though, the video is considered NSFW (Not Safe For Work) because of potentially offensive language.