Today’s Ram trucks offer all the utility and towing capacity that truck drivers expect in the market, wrapped up in a surprisingly attractive exterior that bridges the gap between rugged and luxurious. Increasingly recognizable by their distinctive lines, grille badging, and overall aggressive stance, Ram’s offerings blend aesthetic with practicality in a way that other competitive trucks simply cannot do. And understanding this distinction is essential when considering which truck is right for you.
While truck buyers have traditionally focused on utility features alone, today’s buyers are looking for something else: style. It’s not enough to provide what is commonly expected in a full-sized truck; nowadays, it’s crucial to appeal to the full spectrum of a truck buyer’s wishlist, and today that includes appearance. Lucky for Ram Truck shoppers, this brand has answered the call, especially with the popular half-ton 1500 model. The Ram 1500 has so much to offer in terms of styling, packages, and features. Truly, Ram went all out in making this a great vehicle. So today, we are going to review the Ram 1500 from all sides to see what makes it so special.
Let’s begin this by looking at what makes this truck so unique: Its style! Style isn’t limited to just first glance looks; style encompasses luxury features, and, yes, curb appeal. The Ram 1500 has always boasted a formidable exterior, punctuated by prominent Ram badging on the grille, sculpted lines – especially along the hood – and some unique convenience features that double as eye-catching style touches.
For example, the innovative Multifunction Tailgate offers a 60/40 split door that can also function as a traditional top-down tailgate. This unique tailgate provides drivers multiple ways to load, unload, and access cargo. Using the 60/40 swing door access feature eliminates the need to reach over the depth of the tailgate, making access less of a scramble; it really is a convenient feature. An available power-release tailgate switch is also available to help raise and lower the tailgate smoothly every time. All of these features combined make for a very distinct looking truck with great conveniences.
Trims and Packages
There are multiple distinct trims available on the Ram 1500, including the Tradesman, the Big Horn/Lone Star, the Laramie, the Rebel, and the top-of-the-line Limited. But beyond these trims, Ram offers several different editions and exterior packages for the 1500, including the Built to Serve Edition, Southwest Edition, Night Edition Package, and the Rebel 12 Package. These editions and packages allow buyers to really zero in on the look they want, as well as add features that will enhance the ownership experience. Let’s take a look at what each has to offer:
- Built to Serve Edition: This iconic Ram Truck pays homage to the American branches of military service and includes special Built to Serve American Flag exterior badging, contrast stitching on interior seats, and the option to add the Built to Serve decal to seating. This edition also includes dynamic black exterior touches, including black front and rear bumpers, running boards, and exhaust tips, as well as black bezel edging on headlights.
- Southwest Edition: With comfort and luxury features such as a dual-pane panoramic sunroof, 12-inch touchscreen, and chrome exterior accents, The Laramie Southwest Edition appeals to truck buyers looking for some enhanced entertainment and driving enjoyment.
- Night Edition Package: This package is all about adding dramatic black accents, including the iconic Ram’s Head logo on the tailgate. The package includes black accents like badging and trim which will complement and add some distinction to any paint color.
- Rebel 12 Package: This package takes the interior cabin to another level of luxury with the addition of leather seating, the 12-inch Uconnect touchscreen, and a Harmon Kardon Premium Audio System with 19 speakers.
All of these options, editions, and packages make the Ram 1500 especially customizable and distinct. And this added distinction only makes the truck even better.
Capabilities that Don’t Disappoint
Don’t let the exterior styling fool you. The Ram 1500 isn’t just a pretty face. While Ram trucks definitely win style points when compared to their competition, there is also a sharp focus on the utility that today’s truck-loving consumers expect. Ram answers consumer calls with a laundry list of impressive specifications and capabilities to satisfy a wide range of uses.
The most impressive thing that the Ram 1500 offers is towing capacity. On the entry end, the Ram 1500 offers a 7,600-pound towing capacity with a 3.6 Liter, 24-valve V6 engine. And on the high end, the 1500 delivers a staggering towing capacity of up to 12,750 pounds when coupled with the innovative 5.7 Liter HEMI V8 eTorque engine. With this range of towing capability, there’s a 1500 model for nearly every towing need.
In addition, the Ram 1500 offers the latest in towing technology to keep the vehicle and trailer safe. Blind-spot monitoring will help drivers make safer lane changes. At the same time, the rear cross-path and automatic trailer detection technology can sense the length of a trailer and extend blind-spot monitoring to help with safe maneuvering. And, additionally, an available tear back-up camera assists with visibility and trailer hookup.
Overall, the Ram 1500, the half-ton offering of the Ram Trucks brand, lives up to its reputation of offering this class-leading convenience and utility. U.S. News & World Report agrees, naming Ram the Best Truck Brand of 2020. And the 1500 Crew Cab model earned a 2019 IIHS Top Safety Pick (when equipped with optional front crash prevention and Adaptive LED headlights). There is no denying that the impressive capabilities – and the safety features to assist – make this one special truck.
One last important piece of the Ram 1500’s puzzle of perfection is the interior technology that brings luxury to the truck world. The Ram 1500’s available Uconnect 12-inch touchscreen offers a lot of nifty features, such as a pinch screen zoom, split-screen display, and button controls for fast access to common features. And, it’s compatible with Apple CarPlay and Android Auto, with full-screen navigation. The 12-inch display is the largest in its class and sits front-and-center on the dash within easy reach of the driver.
The active noise cancellation system reduces ambient sound for a quiet interior cabin. Modern convenience is evident with multiple USB ports and as many as three 115-volt outlets contained in the vehicle’s media center. The available 900-watt Harmon Kardon Premium Sound System with 19 speakers offers optional stainless steel speaker grilles for next-level sharpness and style. Stepping inside this truck may have drivers wondering if they accidentally got in the wrong vehicle. But nope! Ram has just found a way to integrate power and toughness with technology and luxury.
The Ram 1500: Full of Pride
All in all, the Ram 1500 is a genuinely customizable truck that gives buyers the freedom to express their personalities and feel the true pride of ownership that is unique to the pickup truck segment. Truck owners are proud of the brand they drive and are eager to put the capabilities of their trucks on full display, whether hauling cargo, towing a flashy new boat, or just cruising around town. The Ram 1500 half-ton pickup truck is a vehicle worthy of that pride, and it continues a long tradition of Ram trucks that consumers will continue to choose over its competitors.