Back in the early days of the automotive industry, pickups were not available––in fact, people had to resort to altering their personal vehicles, quite often the Ford Model T. Of course, when Henry Ford saw that people were converting their cars into pickups, he decided to give the people what they wanted: a true pickup that could be used on farms, delivery routes, and ranches. In 1925, the first Ford pickup rolled off the line, and Americans have never looked back. The role of the pickup has changed over time, fluctuating between a work truck, a family vehicle, and, more recently, a luxury ride that can be appreciated by every driver, regardless of the function it is bought for. In the last few years, the Ram 1500 has become the ultimate luxury pickup, but any Ram 1500 dealer will tell you that while it is luxurious, it remains true to the original pickup, a practical vehicle that can be utilized in a variety of ways.
The Room You Want
When the first pickups were introduced, they were strictly for work, often in the areas of construction, delivery, and agriculture. They were two-seaters, or at most three, and the bench seats were uncomfortable, leaving people feeling as if they were crammed inside a sardine tin. As time went on, the pickup started to evolve into something else, maintaining its practicality while also exploring other avenues of usefulness. Often, a sedan just isn’t big enough, and while SUVs can be roomy, but don’t have the flexible cargo space of a pickup. It stands to reason that the pickup would improve in those areas and become the best choice for many drivers.
The Ram 1500, for example, has up to six incredibly comfortable seats with enough room that no one feels crowded. Add to that the pickup bed, which can be used to store larger items, such as tents, four-wheelers, coolers, furniture, and luggage, and it is understandable why many people decide to purchase a pickup for their family vehicle as opposed to a car or an SUV.
Of course, the luxury comes in with the spacious interior and the leather seating, allowing for an open, airy feeling and a relaxing driving experience. Knowing that you can haul your family and all their things in one vehicle without having to worry about cramped space, leaving things behind, or arguments over seating arrangements just adds to the feeling of luxury.
A Wealth of Possibilities
Now that drivers want more unique vehicles or are looking for specific types of vehicles, it stands to reason that the luxury pickup creators like Ram would ensure that their customers have a wide array of options. Not only can you configure your pickup to have up to six seats, but you can also choose the size of the truck bed, decide between trim levels, and add on extra features. With so many choices, you can create a vehicle that will suit your individual needs, as opposed to just going with a basic truck that may or may not be as versatile as you wanted it to be.
The Ram 1500 is capable of transforming into your everyday commuter, your designated ranch vehicle, your weekend getaway truck, your luxury long-distance hauler, your tow truck, your work truck, and your off-road adventure vehicle. No matter where you want to go or what you want to do, the Ram 1500 can assist you while also providing you with a top-tier driving experience so good that you might not even want to get out when the ride is over.
Knowing you have a capable, dependable vehicle that can serve in a multi-functional capacity while still maintaining the luxurious experience you deserve is exciting. Not only can you choose between different activities at any point, but you’ll also be in the lap of luxury for the entire time. Not many vehicles have the ability to put one at ease while also towing, hauling, off-roading, or navigating traffic.
Off-Road Adventure
This is yet another area in which the pickup excels. While cars are too low to the ground and don’t have the equipment necessary to safely explore off-road, pickups like the Ram 1500 are higher off the ground, with some even able to crawl over debris like fallen logs, rocks, and brush. Being higher up also has other advantages, like a better viewpoint, more protection for the underside of the pickup, and the ability to travel through snow, sleet, mud, water, and sand.
Another perk of driving a pickup is that there are specific trim levels, packages, and extras that enhance the experience of your off-road adventure time. Tire, axle, suspension, engine, and transmission choices can all be catered to create the perfect off-road pickup. SUVs might be able to traverse some mildly rough areas, but the vehicles that are best suited for such activities are those that are already equipped to take on the challenge.
With several Ram 1500 options that were built for off-roading, you don’t have to worry about upgrades, alterations, or modifications that will have to be done by you or the local mechanic. These trucks are made specifically for the off-road adventurer and come prepared to join you on your escapades. These adventure-ready trucks also maintain their luxurious interiors, letting you enjoy the wild countryside without having to feel the roughness of the outdoors in your bones. No one can enjoy a sunset out in the field or a sunrise on a mountain if their back and neck have become stiff and sore from constant whiplash, surprise bumps, and sudden jolts.
A Suite of Tech Features at Your Fingertips
Luxury isn’t always about comfortable seats and a great suspension system. There are other things people value, like infotainment centers and safety features. You don’t want to be on the road toward a fun day at the lake and then end up in a hit-and-run or find yourself at the mercy of a new place without a navigation system. The Ram 1500 comes complete with a full set of driver-assist features, hi-tech help, and stellar entertainment, thanks to Ram’s dedication to providing its customers with reliable, high-quality technology.
Inside a modern Ram 1500, you’ll find an infotainment center with either an 8.4-inch or 12-inch touchscreen that can help with navigation while allowing you to enjoy your favorite radio station, podcast, or playlist. There are, of course, buttons and knobs for those who enjoy a more analog experience. The infotainment center is also compatible with both Android Auto and Apple CarPlay and comes complete with a mobile hotspot.
When it comes to safety, you can choose from a variety of helpful tools such as Adaptive Cruise Control with Stop and Go, Blind-Spot and Cross-Path Detection, Lane Keep Assist, and more. You don’t have to have all of these, of course, but it is good to know that you can deck out your truck to be as safe as possible or that you can choose a few of your favorites and forgo the ones you won’t use.
The Ram 1500 and the Future
Right now, the Ram 1500 is the most luxurious pickup in its class. All sorts of luxury options, like a panoramic sunroof, leather upholstery, heated and ventilated seats, and genuine wood accents, are available, all ready to whisk you away from the humdrum boredom of regular vehicles and toward a more refreshing, more interesting, and way more comfortable experience. You won’t have to put up with cheap plastic, cramped seating, or uninspired design anymore. With the Ram 1500, you’re a world away from such things, able to appreciate the luxurious little details that make your vehicle a special, safe haven that has the ability to take you anywhere, at any time, whenever you have a hankering for a drive. If you’re interested in luxury pickups, what are you waiting for? The Ram 1500 awaits.
