We tend to think of professional sports as the ultimate example of “survival of the fittest,” where winners and losers are determined solely by their performance on the playing field, but that’s not really the case. Most major sports tend to have some sort of built-in rules designed to promote parity. In the U.S., this […]
A distinctive color can be a key part of a brand’s marketing strategy, and it’s no different when it comes to the auto industry. Ferrari Red might be the most notable example, but for fans of European motorcycles, there’s no substitute for KTM Orange. The Austrian motorcycle brand has become a powerhouse in the market, […]
For more than 75 years, Lotus Group has been a paragon of the luxury sports car market. With a history including seven Formula One constructor’s championships and a cavalcade of famous vehicles like the Seven and Elan S2, this UK automaker built a legion of fans with its reputation for pristine aerodynamics and track-ready handling—and […]
